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The cultural/convention part holds to its central role during the event focussing on the most important current issues of the time.

Conferences
Thursday 20^th November	h. 2.30 p.m.
The stationery as part of the Modern trade Distribution Chain: strategies for seasonal-adjustment of sales
The growth potential for this category in the modern channel, over and above the school and office campaigns. How to achieve stable sales through co-marketing, promotional and cross-selling operations set up by the industry and the distribution chain. Market trends: how the shelves change during the different seasons. The efficacy of advertising activities. Case histories involving partnership and co-marketing activities. They discuss this in a meeting co-ordinated by the Non Food magazine, research companies, retailers and producers. Speakers: Giorgio Porro, Market Knowledge - Analisi a scaffale: la stagionalità nel raparto cartoleria Paola Campanelli, Direzione Creativa AltaviaLab - Comunicare l’offerta: i volantini fanno scuola Moderator: Francesca Zecca, Non Food Co-ordinator: Paola Gallas There will be Great Distribution and Industry Representatives

Friday 21^st November	h. 10.00 a.m.
The environmentally friendly business
The growing concern as regards environmental matters is increasing the demand for environmentally friendly products, in the world of the office too. This very hot topic is now also the main theme of the Conference, organised by Aifu, which is aimed at assessing its cultural importance and business potential. The Conference will revolve mainly around the following: • Current volumes and value of the office supplies segment. Short to medium term development forecasts • The main product categories involved • International market trends: The experience of a global player as regards the performance of the “environmentally friendly” market segments in various Western Countries • The actual correlation between the claims on the product labels and the actual environmental friendliness of the product itself. The role played by Certifications • The environmentally friendly product and its added value in terms of company image and range distinctiveness and, above all, its contribution towards generating new production and distribution margins. • What should the targets be for this type of product? How to develop this sector by guiding an ever-expanding customer base in the direction of environmental sustainability. Organised by Aifu (Associazione Italiana Fornituristi Ufficio) Themes Greetings and welcome Luca Borroni - Chairman of AIFU and Managing Director of Viking Products and Office Depot Italia Introduction of the Environmentally Friendly Business in USA How is it reacting? Which kind of heads are made by Consumers? Value of the Environmentally Friendly Market Jim Preston - CEO BPGI How should react a company towards Environmentally Friendly products? Why is so important to be “Green”? Why sell “Green”? How to say “we have become green”? The Customer that uses “Green” products. Marcel Jacobs - Manager Environmental Strategy&Marketing Europe Office Depot Environmentally friendly market in Italy Introduction of the results from a brief research on a suppliers’ sample, with evidence of future trends Adriano Alessio - Vicepresidente AIFU - Amministratore Delegato Gruppo In Ufficio The variable “environmental element” further duties imposed by law as a competitive and distinctive advantage – ECO OFFSET Project The leaflet with low environmental impact of Gam Edit Lithography - Case History Marco Rossi - Amministratore Delegato Studio Green Solution TALK SHOW: Partecipano Ferdinando Rese (Errebian) / Gianluca Gibelli (Lyreco) / Francesco Villa (Buffetti) / Roberto Cesati (Misco) / Davide Giustacchini (Ingross Carta Giustacchini) / Stefania Tenderini (Avery Dennison) Closing Luca Borroni

Saturday 22^nd November	h. 10.00 a.m.
An individual profile for every stationery store
“Cloned” ranges and scant profit margins. The problems facing the general stationery store can be overcome by aiming for specialisation, however, on condition that such specialisation is based on actual market requirements. The possibilities are endless: from specialising in Top of the Range goods through to office supplies, and from offering advanced services through to tourism merchandising. The important issue is to define an individual “stationery store profile” so as to enable the retailer to become an important player in the local business scene and generate satisfactory revenues. Organised by Federcartolai. Speakers: Luigi del Marro, Presidente Federcartolai Medardo Montaguti, C.AR.TEC. Snc Rocco Billeci, Ufficio Line Sas Claudio Rosso, Boutique della Penna Anna Maria Bacarelli, "Cartojet", Roma Moderator: Federico Boario, Comitato Strategico Edinova Srl Co-ordinator: Alessandro Favaro, Segretario Nazionale Federcartolai
Seminaries
Friday 21^st November	h. 3.00 p.m.
E-Procurement : implementations and sector perspectives for SME.
“The present economic situation forces enterprises of every size to compress carefully operative costs, assuring in any way to their customers a very high level of service. E-procurement implementation is a significant step for reducing costs and for improving customer service and is growing and growing in the market. The presentation of some results obtained by Misco and Spicers with e-procurement, confirms the effectiveness of the approach. Also SME can highly benefit of it at very low cost. Speakers: Bruno Novelli, Consulente Direzionale di DM Consulting Luciano Carbonetti, Consulente E-Business di DM Consulting Fabrizio Montaruli, Marketing & Purchasing Manager di Misco Stefano Novarini, Merchandising Director di Spicers

Saturday 22^nd November	h. 11.00 a.m.
Logistics and supply optimization as elements of success to rule the demand. Territorial marketing to “seek it out”.
“Replying to the contraction of the demand and to the constant need to acquire more and more customers, territorial marketing offers data and informations useful to know better proper customers, to evaluate unexpressed capabilities and to delve into competitors’ knowledge, evaluating the concerning points of strength and weakness. Logistics, moreover, becomes more and more crucial due to the increasing need to reduce costs and to increase service’s quality; processing each single orders’ line requires a computerized supply management based on the real demand’s flow and both on an efficient warehouse and on a well developed distribution red. Speakers: Piero Turchetto, Partner di Gruppo ASI Massimo Degan, Partner di Marketing & Co. Stefano Bianchi, Partner di Alfa Coplan S.r.l.