For the 30th edition of Big Buyer, many interactive Laboratories and Workshops with targeted demonstrations will also be organized to support the operation of the POS. This will be made possible by collaboration with important Companies in the Sector and by the supply of products offered by the exhibiting Companies participating in the initiative.
ALREADY SCHEDULED:
• CALLIGRAPHIC Art In collaboration with ACI-ASSOCIAZIONE CALLIGRAFICA ITALIANA (Italian Calligraphic Association), the session will provide a valuable update on the increasingly popular techniques of Calligraphy and Lettering for all interested visitors, using and trying out products and tools provided by the exhibiting Companies. Three days of Courses and Demos, run by ACI professionals, aimed primarily at Stationers and Teachers. Innovative experiential paths aim to inspire the setting up of similar workshops both in-store and in the classroom.
• COLORTEC Lab The classic ‘Art Corner’ of Big Buyer is set to return with a new look, by involving the students of the Liceo Artistico LUIGI EINAUDI (art school) in Magenta. They will try their hand at specific applications using the many products provided by the exhibiting Companies. This year, the theme chosen by the students is ‘NATURE AND ITS ELEMENTS’. For the first time, the sponsors of the most imaginative workshop at the event also include, Colart Italiana S.p.A., which will help to expand the range of products and tools for Arts&Craft.
• PACKAGING THAT MAKES THE DIFFERENCE This will, instead, be an interesting journey through the magical world of wrappings and packaging, where products offering ‘Made in Italy’ quality will prevail. At this major showcase, not only for Stationers but also for Patisseries, which are Big Buyer’s new target groups/visitors, boxes for cakes, biscuits and pastries will be included, suitable for contact with food. Also showcased will be wrapping paper, greetings cards and themed gadgets for various festivities and special occasions: a top-level product range always consistent with the image to be conveyed. Because well-chosen packaging is highly important, also in the Patisserie sector. A dynamic, trendsetting space where AIAP – the Italian Association of Visual Communication Design – will host a program of conferences and workshops open to Visitors throughout the three days of the trade fair. A forum for exploring today’s most relevant topics through design perspectives and inspiring case studies centered around PACKAGING THAT CREATES CULTURE, highlighting its potential and the new opportunities it can unlock for the industry.
• BY HAND, TO LEARN BETTER Is the new section dedicated to the TECHNICAL DRAWING CHAMPIONSHIP, an event coming to Big Buyer for the first time, aiming to attract the interest of TEACHERS AND TRADE OPERATORS by means of targeted conferences, meetings and discussions organised directly by the Founder of the Competition, Teacher Fabio Macchia. The sponsor of the 2026 Championship is Koh-I-Noor Italia S.p.A., which will showcase the kit designed for activities during 2026/2027.
